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Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

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Who is Piwik for?

  • Bloggers
  • Content Creators
  • Data Analysts
  • Digital Marketers
  • SEO Specialists
  • Small Business Owners
  • Web Developers
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Matomo is a web analytics platform that provides a comprehensive set of tools for tracking and analyzing website traffic.

It is an open-source alternative to Google Analytics and offers a range of features and benefits for businesses and website owners.

Who Should Use Matomo?

  • Small to medium-sized businesses
  • Website owners who want to maintain control over their data
  • Organizations that require compliance with data privacy regulations

Key Benefits and Features

  • Open-Source: Matomo is a free, open-source platform that allows users to access and modify the source code.
  • Data Privacy: Matomo provides complete control over data privacy and allows users to comply with data privacy regulations such as GDPR.
  • Customizable Dashboards: Users can create custom dashboards to track the metrics that matter most to their business.
  • Real-Time Analytics: Matomo provides real-time analytics, allowing users to track website traffic as it happens.
  • Keyword Tracking: Matomo allows users to track keywords and search terms that lead visitors to their website.

Comparison with Competitors

Matomo is a strong competitor to Google Analytics, offering many of the same features and benefits.

However, Matomo provides greater control over data privacy and is an open-source platform, which allows for greater customization and flexibility.

Other competitors include Adobe Analytics and Piwik PRO, but Matomo's open-source nature and data privacy features set it apart from these platforms.



Help & Support

Is Matomo easy to install?
Yes, Matomo is easy to install. It offers a one-click installer for many popular web hosting platforms, and the installation process is well-documented.
What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
How is Matomo different from Google Analytics?
Matomo is a self-hosted solution, which means you have full control over your data and can customize the platform to your needs. Google Analytics, on the other hand, is a cloud-based solution that is owned and operated by Google.
What are the benefits of using Matomo?
Some of the benefits of using Matomo include: full control over your data, customizable dashboards and reports, real-time tracking, and the ability to track multiple websites and apps from a single platform.
Is Matomo GDPR compliant?
Yes, Matomo is GDPR compliant. It gives you full control over your data and allows you to anonymize IP addresses, among other features.
What kind of data can I track with Matomo?
You can track a wide range of data with Matomo, including: pageviews, unique visitors, bounce rate, time on site, search keywords, and more.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile app analytics SDK for iOS and Android that allows you to track user behavior within your mobile apps.
Does Matomo offer A/B testing?
No, Matomo does not offer A/B testing natively. However, you can integrate Matomo with third-party A/B testing tools.
What kind of support does Matomo offer?
Matomo offers a range of support options, including: documentation, community forums, and paid support plans.


A/B Testing for Data Analysts

Other A/B Testing

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