Piwik
Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
Who is Piwik for?
- Bloggers
- Content Creators
- Data Analysts
- Digital Marketers
- SEO Specialists
- Small Business Owners
- Web Developers
Summary
Matomo is a web analytics platform that provides a comprehensive set of tools for tracking and analyzing website traffic.
It is an open-source alternative to Google Analytics and offers a range of features and benefits for businesses and website owners.
Who Should Use Matomo?
- Small to medium-sized businesses
- Website owners who want to maintain control over their data
- Organizations that require compliance with data privacy regulations
Key Benefits and Features
- Open-Source: Matomo is a free, open-source platform that allows users to access and modify the source code.
- Data Privacy: Matomo provides complete control over data privacy and allows users to comply with data privacy regulations such as GDPR.
- Customizable Dashboards: Users can create custom dashboards to track the metrics that matter most to their business.
- Real-Time Analytics: Matomo provides real-time analytics, allowing users to track website traffic as it happens.
- Keyword Tracking: Matomo allows users to track keywords and search terms that lead visitors to their website.
Comparison with Competitors
Matomo is a strong competitor to Google Analytics, offering many of the same features and benefits.
However, Matomo provides greater control over data privacy and is an open-source platform, which allows for greater customization and flexibility.
Other competitors include Adobe Analytics and Piwik PRO, but Matomo's open-source nature and data privacy features set it apart from these platforms.
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Help & Support
- Is Matomo easy to install?
- Yes, Matomo is easy to install. It offers a one-click installer for many popular web hosting platforms, and the installation process is well-documented.
- What is Matomo?
- Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
- How is Matomo different from Google Analytics?
- Matomo is a self-hosted solution, which means you have full control over your data and can customize the platform to your needs. Google Analytics, on the other hand, is a cloud-based solution that is owned and operated by Google.
- What are the benefits of using Matomo?
- Some of the benefits of using Matomo include: full control over your data, customizable dashboards and reports, real-time tracking, and the ability to track multiple websites and apps from a single platform.
- Is Matomo GDPR compliant?
- Yes, Matomo is GDPR compliant. It gives you full control over your data and allows you to anonymize IP addresses, among other features.
- What kind of data can I track with Matomo?
- You can track a wide range of data with Matomo, including: pageviews, unique visitors, bounce rate, time on site, search keywords, and more.
- Can I use Matomo for mobile app analytics?
- Yes, Matomo offers a mobile app analytics SDK for iOS and Android that allows you to track user behavior within your mobile apps.
- Does Matomo offer A/B testing?
- No, Matomo does not offer A/B testing natively. However, you can integrate Matomo with third-party A/B testing tools.
- What kind of support does Matomo offer?
- Matomo offers a range of support options, including: documentation, community forums, and paid support plans.
