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How do I get started with lead scoring in Act-On?

To get started with lead scoring in Act-On, you will need to define the criteria you want to use to score leads and assign weights to each criterion. You will also need to set up lead scoring rules that determine how leads are scored based on their activity. Act-On provides a user-friendly interface for setting up and managing lead scoring, and our support team is available to assist you with any questions or issues you may encounter.

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